LEGO US Store Product Listings Dataset — Sets, Prices, SKUs & Themes

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Description

4,900+ product listings collected from LEGO.com's official US store, covering the complete catalog across all themes — including City, Technic, Star Wars, Harry Potter, Creator, Architecture, Disney, Icons, and more. Each record captures the full product page: set name, SKU, product ID, brand, theme, breadcrumbs, country, language, price (USD), currency, availability, age range, piece count, minifigure count, safety warnings, dimensions (height, width, depth), primary image, additional images, description, raw description, features, and scraped_at timestamp. A clean, structured ecommerce dataset ideal for US toy market research, competitive pricing analysis, product data enrichment, and recommendation engine training.

Highlights

  • Contains over 4,900 toy product listings from an e-commerce site.

  • Covers U.S. toy sets and related merchandise from an online store.

  • Features recently collected product data with availability information.

  • Includes crucial product details like piece count and age range.

Sample Data

Preview of available data:

Sku Name Brand Depth Price Theme Width Height Images Country Uniq Id Version Currency Features Language Age Range Product Id Scraped At Breadcrumbs Description Piece Count Product Url Imported At Availability Primary Image Safety Warning Raw Description Minifigure Count
6394644 1-Stud Round Storage Brick ... LEGO® N/A 10.99 Other N/A N/A https://www.lego.com/cdn/cs... US 5d44606bcd2c5c06 1782314458091 USD \N en 6+ 5007000 2026-06-24 17:01:10 Home > Other > 1-Stud Round... Children can tidy up with a... N/A https://www.lego.com/en-us/... 2026-06-24 15:20:58 OutOfStock https://www.lego.com/cdn/cs... N/A Stylish, stackable storage ... N/A
6394642 1-Stud Round Storage Brick ... LEGO® N/A 9.99 Other N/A N/A https://www.lego.com/cdn/cs... US 408fb728dacc510b 1782314458091 USD \N en 4+ 5006998 2026-06-24 00:26:39 Home > Other > 1-Stud Round... Children can tidy up with a... N/A https://www.lego.com/en-us/... 2026-06-24 15:20:58 OutOfStock https://www.lego.com/cdn/cs... N/A Stylish, stackable storage ... N/A
6394646 1-Stud Round Storage Brick ... LEGO® N/A 9.99 Other N/A N/A https://www.lego.com/cdn/cs... US 40978659eb7a50b3 1782314458091 USD \N en 4+ 5007001 2026-06-24 14:03:48 Home > Other > 1-Stud Round... Children can tidy up with a... N/A https://www.lego.com/en-us/... 2026-06-24 15:20:58 OutOfStock https://www.lego.com/cdn/cs... N/A Stylish, stackable storage ... N/A
6394632 1-Stud Round Storage Brick ... LEGO® N/A 9.99 Other N/A N/A https://www.lego.com/cdn/cs... US 59dfe486ec2c5674 1782314458091 USD \N en 4+ 5006997 2026-06-24 11:06:10 Home > Other > 1-Stud Round... Children can tidy up with a... N/A https://www.lego.com/en-us/... 2026-06-24 15:20:58 OutOfStock https://www.lego.com/cdn/cs... N/A Stylish, stackable storage ... N/A
6394647 1-Stud Round Storage Brick ... LEGO® N/A 9.99 Other N/A N/A https://www.lego.com/cdn/cs... US 2c08e369020252a5 1782314458091 USD \N en 6+ 5007002 2026-06-24 07:09:58 Home > Other > 1-Stud Round... Children can tidy up with a... N/A https://www.lego.com/en-us/... 2026-06-24 15:20:58 OutOfStock https://www.lego.com/cdn/cs... N/A Stylish, stackable storage ... N/A
6394643 1-Stud Round Storage Brick ... LEGO® N/A 9.99 Other N/A N/A https://www.lego.com/cdn/cs... US 4c54c63e9f9f51e0 1782314458091 USD \N en 4+ 5006999 2026-06-23 22:20:25 Home > Other > 1-Stud Round... Children can tidy up with a... N/A https://www.lego.com/en-us/... 2026-06-24 15:20:58 OutOfStock https://www.lego.com/cdn/cs... N/A Stylish, stackable storage ... N/A
6442557 100 Ways to Rebuild the Wor... LEGO® N/A 14.99 Other N/A N/A https://www.lego.com/cdn/cs... US 54fc14cd751551eb 1782314458091 USD \N en 6+ 5007559 2026-06-24 19:14:27 Home > Other > 100 Ways to ... Encourage children to be co... N/A https://www.lego.com/en-us/... 2026-06-24 15:20:58 OutOfStock https://www.lego.com/cdn/cs... N/A Inspirational book for cari... N/A
6526253 101 Dalmatians Puppy LEGO® N/A 149.99 Disney™ N/A N/A https://www.lego.com/cdn/cs... US 4ddbac4133a45e4d 1782314458091 USD \N en 18+ 43269 2026-06-24 05:43:53 Home > Disney™ > 101 Dalmat... Embrace your love of puppie... 1722 https://www.lego.com/en-us/... 2026-06-24 15:20:58 InStock https://www.lego.com/cdn/cs... N/A LEGO® ǀ Disney adult buildi... N/A
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Data Fields

This dataset includes the following data points:

Uniq Id
Name
Product Url
Product Id
Sku
Brand
Theme
Breadcrumbs
Country
Language
Price
Currency
Availability
Age Range
Piece Count
Minifigure Count
Safety Warning
Height
Width
Depth
Primary Image
Images
Description
Raw Description
Features
Scraped At
Version
Imported At

Why This Data

This e-commerce dataset from Lego provides comprehensive market intelligence and competitive insights. Perfect for:

  • Market Research: Understand market trends and customer preferences
  • Competitive Analysis: Compare pricing, products, and strategies
  • Business Intelligence: Make data-driven decisions
  • Price Monitoring: Track price changes and optimize your pricing

Use Cases

This dataset is perfect for various applications:

US Toy Market Price Monitoring: Track USD pricing across 4,900+ LEGO sets by theme, age range, and piece count to benchmark pricing strategy and monitor promotional changes in the US market.

Product Feature Prioritization: Market research firms analyze Description and Features fields to discern key selling points and popular themes, informing future product development and marketing messaging for toy products.

Personalized Product Recommendation: Data scientists utilize the Name, Description, Theme, and Piece Count attributes to train a recommendation engine, suggesting relevant LEGO sets to users based on their browsing history or declared preferences.

Family-Friendly Destination Merchandising: Retail strategists for family-oriented travel destinations analyze Age Range and Theme data to curate a relevant selection of LEGO products for their on-site gift shops, appealing to diverse visitor demographics.

Organic Search Visibility Enhancement: SEO strategists extract common terms from Name, Description, Theme, and Breadcrumbs fields to identify high-intent keywords and create targeted content for increasing organic search visibility for LEGO products.

Machine Learning Dataset for Retail: Structured product data with 25+ fields across 4,900+ SKUs provides a clean, labeled ecommerce dataset for training retail ML models including classification, pricing prediction, and availability forecasting.

Get Access to This Dataset

Start using this dataset today. Available in CSV, JSON, and Excel formats with flexible access options.

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Frequently Asked Questions

This dataset includes 25 data points such as `name`, `product_url`, `price`, `availability`, `piece_count`, and `age_range` for each item. These fields offer comprehensive details about products listed on lego.com, ranging from unique identifiers and descriptions to pricing, inventory status, and physical attributes like height and width. You can explore both public-facing product specifics and internal tracking information for each listing.

The context does not explicitly state a fixed update frequency, but datasets of this nature are typically updated regularly to reflect current product information. Data freshness for each record can be accurately determined by the `scraped_at` timestamp, which indicates precisely when that specific product entry was last collected. We recommend reviewing this field for the most up-to-date insights on individual records.

While the specific file format isn't detailed in the context, datasets of this type are commonly provided in structured formats like CSV, JSON, or XML for easy processing. Delivery options typically include direct downloads, API access for real-time integration, or cloud storage synchronization. Users often integrate this data into their analytics platforms, e-commerce tools, or inventory management systems for seamless operation.

E-commerce analysts, market researchers, and competitive intelligence professionals greatly benefit from this dataset. They can leverage the data to monitor pricing trends (`price`), analyze product availability (`availability`), track new product launches, and assess market share for items sold on lego.com. The data supports building competitive pricing models, developing inventory management strategies, and creating demand forecasting systems.

While the context doesn't specify customization details, providers of such datasets often offer tailored data exports based on specific criteria like `theme`, `category`, or `age_range`. Comprehensive support typically includes technical assistance for integration, robust data quality assurance, and ongoing access to updated documentation. Users are encouraged to inquire about bespoke data collection or filtering needs.

The data is systematically collected from the product listings on lego.com using advanced web scraping techniques. Robust quality assurance processes are then applied, including validation checks against the live source website to ensure accuracy of fields such as `price`, `availability`, and `piece_count`. This methodical approach minimizes errors and maintains the integrity of the 4,904 records within the dataset.

This dataset covers the US store only (lego.com/en-us) with USD pricing — 4,900+ records. The global dataset covers multiple regions and contains 143,826 records. This one is the right choice if you need US-specific pricing and availability data.