ASOS USA fashion data

Description

This dataset provides 99,854 comprehensive E-commerce fashion product records sourced from asos.com, a major online fashion retailer. Focusing exclusively on the USA market (currency: USD), this collection offers deep insights into current fashion trends and consumer preferences. Each record includes essential details such as product_name, brand, current price, discount_percentage, available sizes_available, detailed category and description, along with primary_image_url and additional image_urls. Analysts and businesses can leverage this data for in-depth competitive analysis, identifying emerging trends, optimizing pricing strategies, and informing inventory decisions within the dynamic fashion sector. Gain a robust understanding of product offerings and merchandising strategies, delivered in a structured, machine-readable format for seamless integration into your analytical platforms.

Highlights

  • Nearly 100,000 records of diverse fashion products.

  • Extensive US e-commerce fashion products with USD pricing.

  • Each record includes a timestamp for data freshness.

  • Detailed material, fit notes, and stock availability information.

Sample Data

Preview of available data:

Sku Brand Color Price Labels Uniq Id Version Category Currency In Stock Toe Shape Category 1 Category 2 Category 3 Image Urls Sale Price Scraped At Breadcrumbs Description Item Number Product Url Imported At Closure Type Product Name Material Sole Material Upper Original Price Size Fit Notes Material Lining Raw Description Sizes Available Care Instructions Country Of Origin Primary Image Url Sizes Out Of Stock Designer Color Name Discount Percentage Product Details Raw
158221394 ASOS DESIGN CREAM 37.99 \N 1403f3a9a1ed599b 1783232649488 Tops USD true \N Women Tops \N https://images.asos-media.c... \N 2026-06-28 17:57:07 [{"name": "Women", "link": ... Top by ASOS DESIGN Crew nec... 158221394 https://www.asos.com/us/aso... 2026-07-05 06:24:09 \N ASOS DESIGN oversized T-shi... \N \N 37.99 Oversized | Model\'s height... \N <a href="/women/tops/cat/?c... XS - US 0-2, S - US 4-6, M ... Machine wash according to i... GB https://images.asos-media.c... \N \N \N Top by ASOS DESIGN Crew nec...
154636032 ASOS DESIGN Rainy day 19.99 \N 7b9fbe59a1e55432 1783232649488 T-Shirts & Tank Tops USD true \N Men T-Shirts & Tank Tops \N https://images.asos-media.c... \N 2026-06-28 10:58:40 [{"name": "Men", "link": "h... T-Shirts & Tank tops by ASO... 154636032 https://www.asos.com/us/aso... 2026-07-05 06:24:09 \N ASOS DESIGN oversized T-shi... \N 100% Cotton 19.99 Oversized | Model\'s height... \N <a href="/men/t-shirts-vest... XS - Chest 33-34, S - Chest... Machine wash according to i... BD https://images.asos-media.c... \N \N \N T-Shirts & Tank tops by ASO...
156125918 ASOS DESIGN Black 29.99 Selling Fast 8f653caf48405e24 1783232649488 T-Shirts & Tank Tops USD true \N Men T-Shirts & Tank Tops \N https://images.asos-media.c... \N 2026-07-04 15:51:17 [{"name": "Men", "link": "h... T-Shirts & Tank tops by ASO... 156125918 https://www.asos.com/us/aso... 2026-07-05 06:24:09 \N ASOS DESIGN oversized t-shi... \N \N 29.99 Oversized | Model\'s height... \N <a href="/men/t-shirts-vest... S - Chest 35-37, M - Chest ... Machine wash according to i... GB https://images.asos-media.c... \N \N \N T-Shirts & Tank tops by ASO...
156249543 ASOS DESIGN WHITE 27.99 \N 8b586b927ff459ab 1783232649488 T-Shirts & Tank Tops USD true \N Men T-Shirts & Tank Tops \N https://images.asos-media.c... \N 2026-07-03 06:36:04 [{"name": "Men", "link": "h... T-Shirts & Tank tops by ASO... 156249543 https://www.asos.com/us/aso... 2026-07-05 06:24:09 \N ASOS DESIGN oversized T-shi... \N 100% Cotton 27.99 Oversized | Model\'s height... \N <a href="/men/t-shirts-vest... XS - Chest 36, S - Chest 38... Machine wash according to i... GB https://images.asos-media.c... M - Chest 40, L - Chest 42 \N \N T-Shirts & Tank tops by ASO...
152561367 ASOS DESIGN WHITE 29.99 \N 09ce46daf86c5be6 1783232649488 T-Shirts & Tank Tops USD true \N Men T-Shirts & Tank Tops \N https://images.asos-media.c... \N 2026-07-02 07:31:23 [{"name": "Men", "link": "h... T-Shirts & Tank tops by ASO... 152561367 https://www.asos.com/us/aso... 2026-07-05 06:24:09 \N ASOS DESIGN oversized T-shi... \N 100% Cotton 29.99 Oversized | Model\'s height... \N <a href="/men/t-shirts-vest... XS - Chest 33-34, S - Chest... Machine wash according to i... BD https://images.asos-media.c... \N \N \N T-Shirts & Tank tops by ASO...
157893030 ASOS DESIGN PRINT 39.99 \N 8c01c026fee5540a 1783232649488 Tops USD true \N Women Tops \N https://images.asos-media.c... \N 2026-06-30 14:42:59 [{"name": "Women", "link": ... Top by ASOS DESIGN Crew nec... 157893030 https://www.asos.com/us/aso... 2026-07-05 06:24:09 \N ASOS DESIGN oversized T-shi... \N 100% Polyester 39.99 Oversized | Model\'s height... \N <a href="/women/tops/cat/?c... S - US 4-6 Machine wash according to i... GB https://images.asos-media.c... XS - US 0-2, M - US 8-10, L... \N \N Top by ASOS DESIGN Crew nec...
155158865 ASOS DESIGN Coconut milk 27.99 \N be88fbd00d32564a 1783232649488 T-Shirts & Tank Tops USD true \N Men T-Shirts & Tank Tops \N https://images.asos-media.c... \N 2026-07-04 14:49:24 [{"name": "Men", "link": "h... T-Shirts & Tank tops by ASO... 155158865 https://www.asos.com/us/aso... 2026-07-05 06:24:09 \N ASOS DESIGN oversized t-shi... \N 100% Cotton 27.99 Oversized | Model\'s height... \N <a href="/men/t-shirts-vest... XS - Chest 33-34, S - Chest... Machine wash according to i... MU https://images.asos-media.c... M - Chest 38-40, L - Chest ... \N \N T-Shirts & Tank tops by ASO...
156551633 ASOS DESIGN WHITE 29.99 \N 99ea7e273bf35178 1783232649488 T-Shirts & Tank Tops USD true \N Men T-Shirts & Tank Tops \N https://images.asos-media.c... \N 2026-06-28 22:08:38 [{"name": "Men", "link": "h... T-Shirts & Tank tops by ASO... 156551633 https://www.asos.com/us/aso... 2026-07-05 06:24:09 \N ASOS DESIGN oversized T-shi... \N \N 29.99 Oversized | Model\'s height... \N <a href="/men/t-shirts-vest... S - Chest 35-37, M - Chest ... Machine wash according to i... GB https://images.asos-media.c... \N \N \N T-Shirts & Tank tops by ASO...
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Data Fields

This dataset includes the following data points:

Uniq Id
Product Url
Product Name
Brand
Sku
Color
Designer Color Name
Price
Original Price
Sale Price
Currency
Discount Percentage
In Stock
Sizes Available
Sizes Out Of Stock
Size Fit Notes
Category
Breadcrumbs
Labels
Description
Raw Description
Material Upper
Material Lining
Material Sole
Country Of Origin
Closure Type
Toe Shape
Item Number
Product Details Raw
Primary Image Url
Image Urls
Scraped At
Category 1
Category 2
Category 3
Care Instructions
Version
Imported At

Why This Data

This e-commerce dataset from Asos provides comprehensive market intelligence and competitive insights. Perfect for:

  • Market Research: Understand market trends and customer preferences
  • Competitive Analysis: Compare pricing, products, and strategies
  • Business Intelligence: Make data-driven decisions
  • Price Monitoring: Track price changes and optimize your pricing

Use Cases

This dataset is perfect for various applications:

Competitive Pricing Intelligence: An e-commerce analyst monitors real-time pricing strategies, discount percentages, and sale durations for specific brands and product categories on asos.com to inform their own competitive pricing adjustments.

Fashion Trend Forecasting: Retail buyers and product development teams identify emerging fashion trends by analyzing product categories, material compositions, colors, and design elements described in product names and descriptions over time, leveraging Scraped At to track adoption.

Inventory and Assortment Optimization: Retail planning teams analyze In Stock status, Sizes Available, and Sizes Out Of Stock data across specific product categories and brands to optimize inventory levels and merchandise assortment planning.

Personalized Product Recommendation: Machine learning engineers train recommendation engines by using Product Name, Description, Category, Brand, Color, and Material data to identify product similarities and offer personalized suggestions to users.

SEO Content Strategy and Keyword Research: Digital marketing specialists leverage Product Name, Description, Category, Breadcrumbs, Material details, and Closure Type to identify high-volume keywords and create SEO-optimized product content and landing pages.

Product Benchmarking and Innovation: Product development teams benchmark competitor product features by comparing Material Upper, Material Lining, Material Sole, Country Of Origin, Closure Type, and Toe Shape across different brands within specific categories.

Market Research on Pricing Elasticity: Market researchers analyze pricing trends, Discount Percentage, and Sale Price relative to Brand, Material Upper, and Country Of Origin to understand consumer willingness to pay for specific product attributes.

Get Access to This Dataset

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Frequently Asked Questions

The ASOS USA fashion dataset contains a rich array of data points, including unique product identifiers (uniq_id), product URLs, names, brands, SKUs, and detailed pricing information like price, original_price, and sale_price, all in USD. It also provides granular product specifics such as color, designer_color_name, material compositions (upper, lining, sole), available and out-of-stock sizes, product descriptions, category breadcrumbs, image URLs, and care instructions. These fields allow for comprehensive analysis of product characteristics, pricing strategies, and inventory status from the asos.com domain.

The specific update frequency for this ASOS USA fashion product data is not provided in the context, but typical fashion datasets of this nature are refreshed regularly, often daily or weekly, to capture changes in stock and pricing. Regular updates are crucial for maintaining accurate inventory counts for 'in_stock' status and reflecting current 'price' or 'sale_price' information. Data freshness depends on the update cadence, ensuring insights into the latest offerings and promotions on the asos.com site.

While the exact file format isn't specified, fashion product datasets like this are commonly delivered in standard formats such as CSV, JSON, or XML for ease of use. These formats support straightforward integration into various databases, analytics platforms, or custom applications. Data can typically be delivered via secure file transfer protocols (SFTP), cloud storage buckets, or direct API access, depending on the provider's capabilities, allowing seamless incorporation into existing systems for processing the 99,854 records.

This ASOS.com fashion data is highly beneficial for market researchers, competitive intelligence analysts, e-commerce businesses, and trend forecasters. Users can build applications for competitive pricing analysis, tracking product trends based on categories like 'category_1' or 'labels', monitoring stock levels via 'in_stock' and 'sizes_available', and creating dynamic product recommendation engines. It also supports deep dives into product material compositions ('material_upper', 'material_lining') and brand performance across the fashion vertical.

The ASOS USA fashion data is collected through automated processes designed to scrape publicly available product information directly from the asos.com domain. Quality assurance typically involves rigorous validation checks for data completeness, accuracy, and consistency across fields like 'product_name', 'price', and 'product_url' to ensure reliable insights. While not explicitly detailed, providers often offer customization options such as filtering by specific 'category' or 'brand', selecting particular data points, or adjusting the data collection frequency to meet unique project requirements.